Eating-in 158 countries in 5 days

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Tonight I presented my experience at Slow Food's Terra Madre 2014 Conference at the Wolfville Farmers Market. Here is my presentation with links and notes- flip through and enjoy.

Links and Discussion Points

Hello I am Duncan Ebata, it is my mission in life to promote good, clean, fair food in order to sustain, healthy and resilient communities. I believe that new media technology, combined with authentic, community marketing, can transform food production, distribution, consumption, and community. By leveraging new media technology and building community, we can decentralize commerce so that farmers and rural communities can make living wage. We started HarvestHand Community Platform last year to strengthen local food communities through new media after two years of building software for CSA farms. It's now my full-time job to promote CSA Farms and build food communities HarvestHand. If you like what we're doing, we'd love to  connect with you on Facebook, Twitter, and or with one of our food community projects.
What is Terra Madre Conference?
Terra Madre is Slow Food's international conference bringing together slow food delegates from around the world in Turin, Italy. Its purpose is to celebrate, share, educate, explore, and build capacity around good, clean, fair food and biodiversity. Learn more
Terra Madre Day- December 10th
This year's theme was highlighting local foods at risk of disappearing and small family farms. All over the world, traditional food products are disappearing, along with the knowledge, techniques, cultures and landscapes related to their production. This is where Slow Food’s Ark of Taste comes in – a project to catalogue and protect these foods. Learn about or nominate local foods at risk in Canada here:
Tackling Food Waste - German network of citizens for redistributing food that would otherwise be wasted. Participating farms and food purveyors put the word out that they have food about to go to waste and  people pick up the food and redistribute it. To handle legal issues, the redistributor signs a contract with the business or individual that transfers the safety and legal responsibility to the the redistributer. All types of food purveyors, farmers, and citizens are part of it. Regular pickups are scheduled with businesses (bakeries, cafes, supermarkets, farmers markets, farms, restaurants etc.) and people use the website as a forum to post if they have good food that needs a new home.
CropMobster -started by the wonderful and brilliant Nick Papadopoulos. Nick is a farmer, CSA farm manager at Bloomfield Organics, and Food Waste Superhero. Sometimes Nick writes articles for the Huffington Post. How CropMobster works: "By leveraging social media and “instant alerts” we spread the word quickly about local food excess and surplus from any supplier in the food chain, get healthy food to those in need, help local businesses recover costs, prevent food waste and connect our community in new and fun ways" Read more
Economics Of Happiness Notes:

Joel Simo, Vanuatu said, "according to the rest of the world we are poor (referring to his home country Vanuatu). This is because we are 168th in the world ranking of Gross Domestic Product (GDP) by country (GDP being the way most countries measure their wealth). But... when we asked our citizens (around 1 million people) if they feel poor, they all say they are happy. They said that they have roofs over their heads, they have enough food, and they are happy. So then why does the world the world think we are poor?"

Manish Jain, India- if you are in search of happiness, go look up anything you can find on this man, he’s legendary and inspiring. Manish elaborated on various ways in which people find/of finding happiness. Near the end of his talk he said, "do you want me to tell you my grandma's secret to happiness?" Naturally everyone said "yes!" He said, "So one day I was sitting with my grandma and she told me what the secret to happiness is. She said, "#1 Touch. #2 Forgiveness. #3 Silence. #4 It's a secret." (insert cheeky smile). 

At the end of the talk, Manish convinced 50 people who attended the session to hug both of their neighbours, and everyone hugged each other without exception. In case you want to do this with a big group of people, here's how:

1. First ask everyone if they want to try an activity that is proven to make you happy. Even if people are unsure, no one ever says no.

2. Ask everyone to stand up and put their hands together.

3. Ask everyone to turn to their right or left.

4. Ask everyone to open their arms and then close them around their neighbour

5. Then say to turn to their other neighbour and do the same.

That's it. Now you have a group of happy people. This may very well be the best icebreaker in the world. Imagine the power of 50 complete strangers hugging each other, smiling, and laughing at a conference with over 10,000 visitors from 158 countries.

Happiness Links:

The Economics of Happiness Documentary featuring Vandana Shiva and Manish Jain.

Economics of Happiness Facebook page, the content is so good, I read every post.

Real Food in Schools with Jamie Oliver and Alice Waters


Watch this talk! The work and knowledge in this talk is amazing.


Sustainable Trust also has other videos from Terra Madre 2014:


Impact Campaign Advice

Featuring: Nick Papadopoulos and Tristram Stuart (Food Waste Hero, Author of FOOD WASTE- Uncovering the Global Food Waste Scandal, Feedback Global Founder)


Nick Papadopoulos: How to break big unnecessary food contracts:

  1. Target decision makers

  2. Get the mom's board

  3. Start alliance with farmer associations

Create impact stories! With clear metrics:

  • 2,000,000+servings of local nutritious food saved from going to waste in Sonoma and Marin counties.

  • 1,000,000+ pounds of premium local food saved from going to waste in Sonoma and Marin counties

  • 5% average increase in sales bottom line for small farms

"That’s the impact, that’s powerful!" -Nick Papadopoulos

Tristram Stuart

Show people the real reasons there is a problem and show people how they can make change. The problem and change activity must be linked. If  people do not understand the values behind what they are doing, it's impossible to create sustainable change. If people shift behaviour for values then you can take them on a further journey of other issues. Cultivate the values!


Slow Food Youth Network

I met people of all ages who are involved in it. I met a delegate who was 12 years old and actively organanized events in her community. The message Slow Food Youth was "Do you feel young?"


Disco Soup

I was fortunate enough to attend one in Essen, Germany, that, my super awesome slow food leader and workshop facilitator friend, Anne Stieger organized. We cooked and redistributed 2 metric tonnes of food from local farms that would have gone to waste. In attendance were people from all walks of life from homeless people to bankers to activists.

The event was hosted in a low income neighbourhood in a pedestrian only street.


Get Involved with Slow Food

Become a Slow Food member or attend an event, all events are public:


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