New Product Launch: What's Fresh by HarvestHand

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News ReleaseWhat's Fresh farmers markets software by HarvestHand


January 17, 2015


Launch of What’s Fresh! A new shopping list tool to help consumers make the most of their visit to the Wolfville Farmers’ Market


The Wolfville Farmers’ Market is thrilled to launch What’s Fresh!, a new first-of-its-kind shopping list software tool for Farmers’ Markets. Market customers can now browse for real-time information about Vendors and available Products for the upcoming Market day on their desktops or mobile devices. What’s Fresh makes it easier for people to browse what’s available at the farmers market market, plan meals, remember everything on their shopping list and support local businesses.


What’s Fresh was designed by HarvestHand, a community-shared software development company with a vision to strengthen food and farm communities. The HarvestHand community have lead a number of local food new media projects including HarvestHand CSA Software-  management software for Community Shared Agriculture (CSA) producers, F5://Food (Refresh)- a 48 hour idea lab for local new media and food solutions, and a World Map of CSA Farms.


“I am very proud of the Wolfville Farmers’ Market for taking this innovative step to help deliver greater service to its customers.   This tool is designed to help families plan their in-season meals and shop at the Market more effectively. We want to help them get the job done, while also enjoying the Market experience,” said Market Manager, Kelly Marie Redcliffe.


“A Farmers’ Market is a unique environment where every week there is a 4.5 hour window of time for over 60 vendors to offer their products with over 1000 people who are also neighbours with one another.   We thought it would be great to make it easier to browse what’s available at the Market from home on Friday and make up a shopping list to take with you,”  explained Redcliffe, and further to that.   “Because we have an IT community particularly interested in building community food systems, we decided to embrace this new adventure. It has been wonderful to work with HarvestHand as they built this tool; and it is our hope we can over time make it more and more effective for us and for the Farmers’ Market community as a whole.”


First time users of the tool can show their What’s Fresh shopping list at the Information Booth to  enter to win $50 Market Dollars.  The draw will take place on the last Saturday of each month for the next three months.

The url for What's Fresh is: It can be added to a home screen on mobile devices or bookmarked on desktops for easy access and use.




For More Information:

Kelly Marie Redcliffe

Manager, Wolfiville Farmers’ Market




Duncan Ebata

Food Community Builder,

(p) 902-542-5310

© 1-866-542-4305

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