A message from the Wolfville Farmers Market ...
I feel genuinely proud to be a part of the Wolfville Farmers’ Market. I feel like we have vision and that we are in the fortunate position of being able to manifest it. We are part of an awesome community that grows and creates awesome products that people love to appreciate. It is a great exchange.
As a Market we are, of course, always exploring ways to help sustainably grow our vendors’ businesses; we have noticed that many of our customers are joining us for the social aspects of the market and less so for shopping. We are delighted to have everyone with us .. .after all it is our vision to nourish the "health and vibrancy of our communities," but we would also like to capture more of our visitors’ grocery and gift shopping dollars. We sincerely believe that it helps our whole community when people purchase from those who are accountable to them in ways that builds trust, knowledge, skills.
We acknowledge that it can be difficult to shop at the Market. There are so many people to see and there is so much to take in. So what do we do about that? How can we help those who care about purchasing local and those who share our values - and who regularly come to the Market - to do more of their shopping at the Market?
In the past we have explored incentives, marketing ideas, social media, videos about our vendors, special events to highlight and feature vendor products. Now we are trying something different; and we would like to work with a few customers to help us see if we are on the right track.
The Wolfville Farmers’ Market has been working with HarvestHand to develop a Shopping List Application (app) for smart phones that can give our customers real-time information about what is fresh at the Market. This app will list what is available fresh at the Market, provide information about those products, and enable the creation a shopping list for the trip to the Market. It is the first step in a potentially larger initiative which could make it possible for customers to pre-order (or maybe even pre-purchase) and have everything ready for them in a Market Box at the end of the day. Who knows, someone might even want to create a business to work with us to create a delivery service?
In the short term, we have a mobile application that allows customers to see what is available and create a shopping list. We have 35 vendors signed up with all their products loaded. But before we share this with the wider public, we would like to pilot this application with 20 people who would like to help us make it the best it can be.
Here is what we are looking for from those participating in the pilot:
- SIGN UP: You will be asked to sign up to participate in the pilot project by filling in a profile questionnaire that helps us understand a bit about you and your perspective.
- GIVE REGULAR FEEDBACK: That you commit to giving ongoing feedback, ideally at least once a week, to let us know what is working well for you and what needs improvement. This can be general comments or specific logistical issues. We hope that you will appreciate that this application is in development, so all your feedback can make a difference. Of course there will be glitches that we are excited to fix and ideas that we are hoping to explore now and into the future.
- FOCUS GROUP: That you are able and interested in participating in a focus group or interview at the end of the pilot period.
We are really grateful to have you join us in exploring this very exciting project, which we anticipate will have a significant impact in encouraging shopping. For those of you who join us in developing this new program, we will offer you $20 Market Dollars, a Market Bag, a Market Fridge Magnet, and a summary of our findings.
I Am In! Next Steps...
Please fill in the form and we will get back to you within two days to confirm that we have your info and then on July 3rd we will email you a link to the shopping list app, and a feedback link; so that you can begin exploring and using it on July 3rd.
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